As digitization sweeps the transportation sector, OEMs looking to avoid costly recalls and drive profits should look to the battery.
The battery-powered electrification of our economy, incubated in our personal and IoT devices, is now revolutionizing mobility and power grids. A wave of world-altering innovation is being driven by dramatic decreases in the cost of battery power, and accelerated by a surge in demand for electric vehicles.
Automobile manufacturers have bet their futures on electric and autonomous vehicles, and yet the performance of the most important individual component, the battery, remains largely overlooked. With batteries expected to make up 25–40% of the price of future vehicles, understanding batteries at a deep level, across the product lifecycle, is now mission-critical for organizations electrifying vehicle platforms and product lines. Happily, the broader industrial trend around digitization has illuminated a path forward.
While batteries have become ubiquitous, the modern lithium-ion battery is still an immature technology. Understanding battery properties and performance is vital for product and financial viability of electrified businesses. Missing the boat on diagnostics will literally sink the ship. Over 160,000 electric vehicles were recalled in the second half of 2020 from Hyundai, General Motors and Ford. These recalls — primarily tied to tier-1 battery cell suppliers — have cost these companies billions in replacement expenses, fines, lawsuits and collateral brand damage. The timing couldn’t have been worse. Just as auto OEMs are pledging huge investments to transition away from internal combustion engines, early-adopters are being told not to park their EVs in the garage for fear they’ll explode.
“Every auto OEM talks about digitizing the automobile, but to date they’ve underinvested in digitizing the battery, the single most complex and expensive component that will ultimately drive profitability”
Thilo Koslowski, Former Founder & Head of Gartner Automotive and Founder & CEO Porsche Digital
For OEMs looking to ensure success on the road to electrification, the time has come to digitize the battery. In this context, digitizing the battery means creating a comprehensive digital record of every battery in every vehicle you ship. Which cells make up the pack, the supplier, lot number, and constituent materials for every cell, all information about the pack design, assembly, and quality control testing, as well as the full record of the battery’s performance in use. Everything. Organizations that do this now will build significant competitive advantage across the full product lifecycle.
This emerging trend toward digitizing the battery is embodied in a maturing software category known as Enterprise Battery Intelligence (EBI). EBI is the ability to marshal data from throughout your organization and across the product lifecycle to optimize the impact of batteries on every part of your business: bring new products to market faster; improve performance, quality, and reliability; decrease manufacturing ramp time and defect rate; optimize systems in the field, and maximize the financial performance of every battery-enabled product or service.
Fundamentally, there are three major drivers that underlie the need to digitize the battery:
To manage these risks, companies must digitize the battery, not just in-use but across its entire lifecycle. Tremendous value can be gained at each stage through a digitization initiative, or lost if you wait too long.
Just as the battery has come for every major industrial sector, digitization has come for the battery. Enterprise Battery Intelligence will enable forward-thinking companies to capitalize on these trends, developing competitive advantage through a digital core competence around the battery.